Sunday, August 1, 2010

A Union of Compassion and Creativity

Article by Camilla Doig Lorentzen

In 1991, Co-owner and Creative Director, Inder Bedi, was challenged by a mahatma to go vegetarian for thirty days. It was during this time that Inder devised the business plan for an eco/vegan fashion house.

First written as a university project in 1995, and eventually launched as MATT & NAT, Inder focused on cutting edge fashion, social responsibility, and a balance of opposites emerges, thus representing the duality of MATT & NAT's soul.

MATT & NAT’s 21 water bottle initiative has further advanced their commitment to social responsibility and to the environment; all linings are made from recycled plastic water bottles. A message inside of each bag will let you know exactly how many bottles were recycled to produce your accessory.

In my opinion, Matt & Nat's men's collection captures current trends very well, which unfortunately is not so common within ecological fashion. The style is simple with easily recognizable shapes as well as clean lines. Both of which, I think, are very important in men's fashion, in particular. As well as being made from recycled bottles, the bags are made from canvas and vegan leather with details like heavy buckles metal zips and metal studs.















I love the perforated detailing on the front of the wallet, as well as its slender and sophisticated look.



This black vegan leather handbag includes a 100% recycled aqua faux suede lining, tone on tone stitching and antique silver hardware. The Bauhaus features top double zip closure, 2 external zipper pockets on front, 1 external magnetic pocket on back, and 1 snap pocket on side. Interior includes 3 pen holders, zip, cell phone and PDA pockets. It also comes with a detachable, adjustable shoulder strap



The metal studs on the front give this portfolio a young and fresh look. Great for an all important interview!

Black vegan leather portfolio with 100% recycled aqua faux suede lining, tone on tone stitching and antique brass hardware. The LCD features double top zip around closure with interior zip, cell phone, PDA and 3 pen pockets. 14”X10.25”X1.25”

Matt & Nat are based in Canada, but their products can be bought from websites www.mattandnat.com and www.asos.com




Images from www.matandnat.com

No comments:

Post a Comment

Followers