Monday, April 26, 2010

Think, Act, Vote T-Challenge

If you are going to do social media, skip the gossip feed and find a site that exemplifies your talents and gifts and coordinates them with the efforts of others. For those interested in the most upcoming and innovative textiles/products associated with the fashion industry.. might I make a suggestion?

The Ethical Fashion Forum is a terrific not-for-profit network focusing particularly on social and environmental sustainability. A site founded by fashion designers and business owners looking for a way to contribute to sustainable practices, the EFF "has been developed by the industry, for the industry".

The forum is primarily made up of designers, students, manufacturers, and business owners. Of these contributors, EFF's Associate Director, Amisha Ghadiali, and her london-based political awareness group, Think, Act, Vote most recently partnered with ethical fashion label Komodo in the effort of producing a carbon neutral t-shirt. The t-shirt was introduced to a slew of London's eco-designers who were given the opportunity to take the 100% organic cotton garment into their workshops for a little T-LC.

Designers such as Junky Styling, Ada Zanditon, Mia, Nancy Dee, Tara Starlet and Miksani took part in this one-week challenge to apply their spin on the tee using only left-over fabrics from their previous collections.

The collection of unique tees were seen at UK Aware, Alternative Fashion Week, and will be on display at Think, Act, Vote's "The Future I Choose Celebration" May 5, 2010.

Ada Zanditon had her way with this "Think, Act, Vote" t-shirt
Photo by: Ecouterre

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