Sunday, October 10, 2010
Katcha's Transformations
Monday, September 13, 2010
A QUESTION OF the past
Here Ye, Here Ye!... or shall we say "Ahoy Matey"? Hot off the [screen printing] press come A QUESTION OF's two new ode-to-the-past prints; La Mariniére and Wisdom.

The Owl has long represented the symbol of knowledge, and A QUESTION OF's new print, Wisdom, reminds us that we must "choose and act wisely" when it comes to our existence.
The Green is Grasser
It's a Green Day Festival, "a multi-city campaign dedicated to connecting people to resources and information for a greener planet.." held their latest at Liberty Station Park in San Diego, CA. I went by to scope out the scene and take a gander at the grassy runway and Eco Fashion Show featuring local San Diegans.
Of the designer's showing, two were students from Fashion Careers College-- Jessica Serafin and Oseas Villatoro-- who utilized recycled materials and odd goods [like shower curtains!]
in their works.
Tuesday, August 24, 2010
Bedouin Treasures
Monday, August 23, 2010
A Purrrfect Sunday

While in the City of Angels, my friend and I decided to stretch our legs from all the wine and girl talk and go out into the hot, hot sun for an adventure in rummage shopping. Our journey took us to the marvelously never-ending and glorious Fairfax and Melrose flea market!
Oh what a treat to see so much random 'stuff' being reused and reconstructed into furniture, jewelry, clothing... they even had old vinyl (which actually made me nervous because the cement was super hot) and yummy snow cones!
Walking around and enjoying the ice cool cherry/lemon treat, my lovely friend and I ran into a tent full of amazing handmade and one-of-a-kind works by Purrr Remake - "Tokyo inspired remake clothing for LA hipstars". I took a peek at the designer's site when I got back into town and realized that her pieces sell in boutiques around Japan for about 3-times the price... So check out her etsy if your not near LA!
The rack was full of super cute rompers in all kinds of fun patterns; nauticals, plaids, stripes, and even funky prints. Each romper was also conveniently constructed with an adjustable drawstring that was designed to fit most.

A print dawned with black spotted kitties ended up being a fun retro-chic addition to my animal-loving friend Blair's wardrobe.

The Melrose Trading Post flea market is held every Sunday- totally worth checking out!
Fashion Spreads: Eco Romance





Photography: Julie Brothers
Art Direction and Producer: Rose Cefalu
Stylist: Miriam Sternoff
Bride & Bloom Magazine
Tuesday, August 17, 2010
Hopping on the "Zero-Waste" Train

Although many are adopting new means of fashionable consumption through wearing organic or buying second-hand, these acts alone are simply not going to cut it when it comes to making a dent of true sustainability in the fashion industry as we know it.
Reality Check: Because it is cheaper to dump fabric scraps than recycle them, 15-20% of apparel production fabric ends up as waste! (per NY Times)
A more efficient and thoroughly sustainable concept that will allow style to save us is Zero-Waste, a production process that has already been utilized in other countries, by designers like Zandra Rhodes and Mark Liu. Zero-Waste gives designers the challenge of using the entirety of their fabrics without any -or very little- waste. Involving much conception and intricate patterns, zero-waste planning must be carefully calculated in order to achieve ultimate utilization.
In September of this year, Parson New School for Design is offering the first U.S. fashion course in zero-waste. In addition to the publication of two new books on the subject, zero-waste has also inspired the A + D Gallery of Chicago that is planning for an exhibition dedicated to zero-waste fashions due March of 2011.
Tuesday, August 10, 2010
American Appeals

Since the debut of their 100% USDA certified organic cotton "Sustainable Edition", American Apparel has been working on gradually integrating organic fibers into their main production lines. As a company that strives to find a balance between capitalist success and environmental/social success, American Apparel is actively seeking innovative ways to reduce negative impacts on cotton cultivation. Doing such might just strengthen their dedication towards social awareness.
In edition to their support of the improvement of conventional agricultural methods, AA contributes to the green fashion movement with recycled vintage offerings via California Select- a supplement to their retail stores that offers handmade/reconstructed pieces made from vintage materials


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PS: as if you didn't recognize beautiful Lani (in pics above), who modeled in our 2009 Ecologique Photo Shoot ;)

Sunday, July 11, 2010
ready, set, KAMI Organic
[luxury organic ready-to-wear]
FW 2010/11 collection
Kami Organic AH10 from Thomas L. DUCLERT on Vimeo.
Mixing Legacies
In 2004, Amy Bowen and Tudor Lloyd- Kerry combined their studies of environmental technology and art, added their love of the punk era and iconic/ironic tee slogans of the 80's & 90's ...and *poof* MONGREL was born.
MONGREL, specializing in fashionably ethical tees, has a business model that "meet[s] in the middle, with style and substance".
With continued efforts towards producing "ethical fashion that is good enough", they acknowledge that ethical fashion can have a "bit of an image problem".
Although some industry peeps take advantage of the "green" label, MONGREL stays true to the proverb: "it's what's inside that counts".




The yarn MONGREL uses is from Control Union certified farmers and manufacturers, and their organic fabrics meet GOTS. In addition to the fabric itself, MONGREL also utilizes low impact dyes that are free from hazardous chemicals.
For more info, visit their site: http://www.mongrelclothing.co.uk
Sunday, January 3, 2010
Ecologique featured in FootPrint Magazine
Ecologique Highlights
Green Fashion BY KATE JAROSINSKA
The green fashion movement has opened a market for ethical fashion to consumers. The Ecologique Fashion Show in San Diego, CA, organized by creative director Andrea Krystine, gave us a first hand look at how green fashion is changing the values behind the production of clothes. The designer lineup at Ecologique included clothing made from organic linen, organic cotton, hemp and organic wool. Designer Meiling Chen, introduced her line of Eco-couture that included waste free clothes with hand-dyed designs and organic fabrics, while Icelandic designer Unnur Fridriksdottir, presented handbags made of sea leather. Instead of using real leather, Unnur uses farm grown Icelandic Salmon and farm grown African Perch. Pants to Poverty, a San Diego based underwear company, fits right in with the ethical production of fashion. Their bright colored underwear uses Zameen Organic, which is a farmer owned marketing company for fair-trade and organic cotton. Other Eco-features of the show included a variety of reconstructed vintage pieces and recycled accessories all tinted with the inspiration of nature.
The message behind this ecological production of clothing is to be economical and to reuse. If most of us look into our closets, it is likely that we will be encountering some synthetic fabrics like polyester, rayon or nylon. Toxic non-sustainable materials are composed of crude oil, coal and petroleum. Much of the reconstructed and recycled clothing re-uses these materials to prevent disposing of them. “If it’s already there, it’s better to utilize it....we need to do our research on what we are purchasing and where we are purchasing it from, but we don’t want to dispose of our clothing, we want to reuse it, recycle it and make it last.” says Andrea. While the organic clothing market is flourishing, it is still better to limit consumption. Andrea suggests getting together with friends and doing clothing exchange parties, she says, “Get together and trade clothes. This is an easy and affordable contribution to the movement,” she says. Thrift stores and vintage shops are artistic, ecological and economical venues for purchasing and exchanging clothing, so one may also consider taking advantage of the many resources that economical shopping offers.
Andrea believes that Eco-fashion is just one thing among many that contributes to the potential that we have to stepping up and choose renovating, creative and environmental ways to live. “This is about our existence, utilizing the things that we have now and making our world a better place despite the distress. We need to take care of our environment, we need to take care of the people, we need to donate our time and contribute,” says Andrea.


Sunday, November 8, 2009
Lara Miller Holiday Collection 2009


















