Friday, January 29, 2010

Ethical Ada

Since the birth of her line in March 2008, Ada Zanditon has presented her collections at the Ethical Fashion Show in Paris, the Estethica show at London Fashion week, and has been showcased in China. She incorporates a variety of organic and natural fabrics as well as innovated waste-reducing/energy-consious solutions into the creation of her elegant fashions.

As a first class graduate from the London College of Fashion, Ada interned with names such as Alexander McQueen and Jonathan Saunders, prior to developing her own line of ethical womenswear.

Ada receives her fabrics from only ethical manufacturers. She uses AZO-free dyes and eco materials ranging from Fair Trade Organic Cotton and Tencel to English Cherry Tree Wood and Hebridean Wool.

All of the garments are produced and manufactured in small sample rooms and factories near Ada's studio, where she promotes a close-business relationship with those involved in the creation of her pieces. Her business ethic also includes a zero waste policy in which all left-over fabric is used for such things as quilting or shoulder pads.

(images from Ada Zanditon SS10 Collection)

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